The world of home décor is buzzing with anticipation as West Elm and RHODE prepare to unveil their highly awaited second summer assortments for 2024. These collections, a testament to the brand’s unwavering commitment to elegance, style, and innovation, promise to transform any space into a summer haven. This collaboration, setting a high bar, blends RHODE’s chic and vibrant aesthetic with West Elm’s renowned craftsmanship and modern design sensibilities, sparking a wave of excitement among interior designers, home decor enthusiasts, and potential customers.
In a dazzling showcase of creativity and innovation, West Elm, the global design powerhouse and portfolio brand of Williams-Sonoma, Inc., has announced expanding its home décor collaboration with California-based leading fashion brand RHODE. This thrilling partnership, known for its unique blend of RHODE’s chic and vibrant aesthetic with West Elm’s renowned craftsmanship and modern design sensibilities, marks a significant milestone in the design world as two titans of style again join forces to redefine home adornment.
“The new collection has allowed us to explore new artistic realms, infusing the carefree essence of RHODE into an even broader array of decor essentials. Collaborating with the West Elm team has been a source of immense joy and satisfaction, and we’re thrilled to build upon last year’s incredible success. This is a testament to the power of collaboration and the endless possibilities it can bring, filling us with excitement and anticipation”
Purna Khatau, Creative Director and Co-Founder of RHODE
Following the resounding success of their maiden collaboration, which captured hearts and homes when it launched in May 2023 with its unique blend of RHODE’s chic and vibrant aesthetic with West Elm’s renowned craftsmanship and modern design sensibilities, West Elm and RHODE are back with breathtaking new collections expected to exceed customer expectations.
The collection’s breadth, including 120 product variants, is staggering. It encompasses everything from opulent textiles like the ‘Summer Breeze’ duvet cover to elegant tabletop pieces like the ‘Sunset’ dinnerware set, from statement light fixtures like the ‘Radiant Glow’ chandelier to off-the-wall decorative accessories like the ‘Whimsical Waves’ wall art. But what truly sets it apart is the debut of a brand-new range of bath essentials, rugs, and a curated selection of items designed specifically for college dormitories. This diverse offering celebrates creativity, craftsmanship, and the enduring allure of timeless design.
“We are thrilled to reintroduce RHODE + West Elm,” exclaims Day Kornbluth, President of West Elm, brimming with excitement. “This latest collection brings back cherished favorites from the previous year while introducing fresh, vibrant prints and patterns to illuminate the summer season.”
Purna Khatau, RHODE’s Creative Director and Co-Founder chimes in with equal enthusiasm, expressing, “The new collection has offered us the opportunity to delve deeper into new artistic realms, infusing the carefree essence of RHODE into an even broader array of decor essentials. We eagerly anticipate the delightful interplay of colors and textures as customers mix and match pieces from this collection. Collaborating once again with the West Elm team has been an absolute joy, and we’re thrilled to build upon the incredible success of last year’s collaboration.”
Phoebe Vickers, Co-Founder of RHODE, is excited about this year’s collaboration with West Elm. She says, “In our partnership with West Elm, we’ve embarked on an expansive journey to bring a grander vision to fruition, infusing our brand’s essence into the very fabric of the home. We’ve curated a delightful mix of our signature RHODE prints alongside fresh motifs, spanning various mediums such as wallpaper, lighting, and beyond.”
Throughout the collection, RHODE’s iconic prints from their archives take center stage, weaving a narrative of timeless elegance and effortless charm. Among the standout pieces in this collaboration are the Wiggle Round Pillow, the Begonia Napkin Set, the Begonia Shower Curtain, and the Wiggle Mug and Cereal Bowl Sets, each designed to elevate everyday living with a touch of RHODE’s distinctive flair.
“In our partnership with West Elm, we’ve embarked on an expansive journey to bring a grander vision to fruition, infusing our brand’s essence into the very fabric of the home. We’ve curated a delightful mix of our signature RHODE prints alongside fresh motifs, spanning various mediums such as wallpaper, lighting, and beyond”
Phoebe Vickers, Co-Founder of RHODE
The latest summer assortments are more than just a collection of furniture and decor; they celebrate the season’s vibrancy and joy. Every piece tells a story, weaving together nature, art, and contemporary design elements. From lush, patterned textiles to sleek, minimalistic furniture, the collections encapsulate the essence of summer with a dash of sophistication.
West Elm and RHODE have thoughtfully crafted a collection that appeals to a wide array of tastes, ensuring each item is fashionable and practical. Their assortment includes elegant outdoor furniture, sophisticated indoor pieces, and charming decorative accents designed to infuse any space with warmth and vitality. These pieces inspire you to create your unique summer sanctuary, a place where beauty and function coexist harmoniously.
Established in Brooklyn in 2002, West Elm stands as a beacon of creativity and purpose, committed to enriching lives and spaces across the globe. With a passionate dedication to innovation and style, the brand crafts unique, contemporary, and accessible home decor pieces. Its curated collection showcases diverse products sourced locally and ethically, with many bearing the coveted Fair Trade Certified seal.
For those who fell in love with the first collaboration, the relaunch of past favorites will surely be a cause for celebration. From the iconic prints and patterns that captured hearts the world over to the signature RHODE aesthetic that embodies effortless chic, these beloved pieces are back and more irresistible than ever.
As we look ahead to the summer of 2024, it’s clear that West Elm and RHODE have once again set a high standard in interior design. Their second summer assortments are a testament to the power of collaboration with a touch of signature style, creativity, and a shared vision for beautiful, functional living spaces. These collections invite us to embrace this summer with open arms, bringing the vibrancy and joy of warmth into our homes.
